Private Health Information (PHI) Policy for ViewMedica On-Demand

At ViewMedica, we respect and protect your privacy. This policy outlines how we handle information when a visitor plays a ViewMedica On-Demand video—whether embedded on a website or accessed via the Share Page. We do not collect, store, or share any personal health information (PHI) as defined under applicable privacy laws.

What we do not collect

• No personal health information (PHI) is collected or stored.
• We do not use cookies, localStorage, or other client-side tracking methods in the On-Demand video player.
• We do not fingerprint users using IP addresses, User Agent strings, or similar technologies.
• We do not collect or store full IP or device addresses.

Data we collect and why

We collect only the minimum data necessary for core service functionality.

• Date and Time of use - to record view counts for selected videos
• Facility Subscription ID - to identify and retrieve the facility’s subscribed video list
• Video ID - to identify and deliver the selected video
• Default Language - to set the On-Demand player’s default language
• User Language Setting - to serve content in the user’s selected language
• Partial IP Address - for security purposes (e.g., blocking malicious activity). The last octet is removed (e.g., 123.123.123.0) to preserve anonymity

Where and how data is stored

Collected data is securely stored in encrypted Amazon Web Services (AWS) S3 buckets, with strict access controls and industry-standard security practices. We retain only the data required to operate the service and for no longer than necessary.

Cookies and consent

The On-Demand video player does not use any cookies. The ViewMedica Share Page uses only strictly necessary cookies (e.g., for session management and CSRF protection), which do not require user consent under current regulations.

Compliance and user rights

This policy is designed in accordance with privacy best practices and applicable laws such as the Health Insurance Portability and Accountability Act (HIPAA) and General Data Protection Regulation (GDPR). Since no personal data is collected or stored, there is no data available for access, correction, or deletion. However, if you have concerns or questions, we encourage you to contact us.

Contact us

If you have any questions or concerns about this policy, please contact our privacy team:

Email: info@swarminteractive.com
Phone: (919) 929-2501

We are committed to earning and maintaining your trust. Thank you for choosing ViewMedica On-Demand.

Effective Date: August 13, 2025