ViewMedica Editorial Policy

Swarm Interactive, the publisher of ViewMedica, follows strict content creation and review standards to ensure that all ViewMedica materials are current, accurate, evidence-based, and patient-focused.

Content creation and use

All ViewMedica content is created internally by Swarm Interactive’s production team. Use of this content is governed by the ViewMedica Terms of Service, which medical facilities should review carefully before using ViewMedica in their offices or on their websites.

Claims of therapeutic benefit

We do not make therapeutic claims unless supported by competent, reliable scientific evidence. All such claims in ViewMedica content have been reviewed and approved by qualified medical professionals as reflecting generally accepted medical practice. We do not knowingly publish content containing false or misleading claims, or content that promotes ineffective or dangerous products.

Trusted sources

Our content producers draw from reputable medical sources including the National Institutes of Health (NIH), peer-reviewed journals, medical associations, academic institutions, medical centers, and — when appropriate — device manufacturers. Throughout production, licensed physicians and other healthcare professionals guide and review the content. All sources and edits are tracked and timestamped.

Readability and health literacy

We strive to keep content at or below a 6th-grade reading level using Flesch-Kincaid readability scores. We also follow plain-language best practices endorsed by the NIH and apply the Doak, Doak & Root SAM (Suitability Assessment of Materials) methodology. To support comprehension — especially for low-literacy users — ViewMedica content includes strong, simple visuals that clarify complex medical topics.

Accessibility commitment

ViewMedica is committed to making patient education accessible to everyone, including people with disabilities. Our Accessibility Coordinator oversees the implementation of accessibility standards outlined in our Accessibility Statement. This includes training all personnel involved in content creation. We work to meet or exceed WCAG guidelines, the Americans with Disabilities Act (ADA), U.S. Section 508 requirements, and most international accessibility standards.

Producer qualifications

Our producers are skilled at translating complex medical topics into content patients can understand. Senior producers have at least five years of experience in medical illustration or visual reporting for major news outlets.

Medical illustrator qualifications

All ViewMedica medical visuals are created by professional medical illustrators. These specialists hold master’s degrees in medical illustration, a rigorous graduate training that combines advanced study in human anatomy, physiology, pathology, medical science, and visual communication.

In addition to their graduate training, most of our illustrators have achieved board certification as Certified Medical Illustrators (CMIs), a credential awarded by the Board of Certification of Medical Illustrators, signifying professional excellence and commitment to the highest standards of accuracy and ethics in the field.

Reviewer qualifications

To ensure content remains accurate and trustworthy, Swarm Interactive employs medical professionals who specialize in reviewing patient education materials. When a topic requires specific clinical expertise, we consult outside specialists in the relevant field.

Independence and advertising

Swarm Interactive does not display or accept advertising within licensed ViewMedica content. Our clients may choose to display ads before or after ViewMedica content or on the same webpage, but Swarm receives no revenue from those placements. Searches within the ViewMedica player are ad-free, and no third-party influences our search results or editorial decisions. Sponsored or grant-funded content is always clearly labeled.

Ongoing review and updates

All ViewMedica content undergoes review by a medical professional every two years. If significant medical advances occur sooner, affected content is updated promptly. Our proprietary content management system records all reviews, edits, dates, reviewer credentials, and changes. It also tracks when content is due for review and notifies the production team.

Last Updated: August 2025