Get the most out of On-Demand for your website.
When properly installed and promoted, your ViewMedica library can both educate your current patients and market your practice to future ones. This tutorial will show you how to install ViewMedica on your site to ensure its maximum usage.
If you don’t already have a patient education page on your site, we recommend that you create one and install your full patient education library there. Your patients and visitors will appreciate a single page they can visit to easily view any of your patient education videos.
If you already have an education page, add ViewMedica at the top of the content where visitors can find it easily.
The biggest mistake practices make when installing ViewMedica is to hide it deep within the site, accessible only from a single page or from a hidden drop-down menu. If your patients and visitors can’t find the content, they can’t view it.
To ensure your patient education videos are easy to find, create a link in your main site navigation. Title it “Patient Education” or “Education” and point it directly to your patient education page. By adding a link to your main navigation and making it a direct link, visitors are just one click away from your patient education library, no matter where they are on your site.
You are not limited to only installing ViewMedica on a single page. In fact, we recommend that you integrate the videos throughout your site wherever a visitor might expect to find them.
The most effective method for displaying ViewMedica content is to add individual videos to pages within your site. If you already have a page with text about a specific condition or treatment, add the matching video.
Patients can simply click play and watch the relevant video without having to leave the page. ViewMedica’s “Share” feature lets patients pass along education to Facebook or Twitter while also promoting your site.
You also can embed ViewMedica so it automatically displays a specific menu. For example, you can choose to promote a specific library that complements your existing content. If you have a page on the conditions you treat, you can create an embed that goes directly to the “Conditions” menu of your library. Or, if you list your most common treatments, that’s a perfect place to add an embed that goes directly to your “Care and Management” menu.
Whether you are an existing ViewMedica subscriber or are looking for patient education, we would be happy to review your site and offer suggestions on how to best integrate your patient education.